Shopify Plus E-Commerce Webshop

I was the lead web developer for Les Lunes, a Berlin-based fashion brand that specializes in comfortable and elegant clothing for women. In this role, I collaborated closely with the content, marketing, design, and UX research teams to build a fully customized Shopify website that seamlessly aligned with the brand’s vision. I utilized A/B testing and user experience research to optimize the site, ensuring that every design element and feature contributed to a smooth and engaging shopping experience. Additionally, I implemented a robust data layer to enhance tracking for both Google and Meta, improving analytics capabilities and allowing for more effective campaign targeting. My focus was on creating a platform that not only captured the essence of Les Lunes' brand identity but also delivered high performance, ensuring both functionality and user satisfaction across all devices. This project was a successful blend of technical expertise and creative collaboration, resulting in a visually stunning and highly optimized e-commerce experience.